The Legend Of Mad Tom Returns

Muskoka Brewery’s Mad Tom IPA blazed the trail for Ontario brewed India Pale Ales. Three years after its launch, we re-introduced the four “Legends” rumoured to be the inspiration behind the name and invited beer drinkers in Toronto and Ottawa to share the one true legend they believed was the impetus. Along with on-premise storytelling, the campaign included hoardings, as well as social and digital content.  So, what’s in a name?  #LegendofMadTom