Joline Matika Joins Republic as Vice-President

Purpose-driven marketing agency adds passionate storyteller to leadership team


 Toronto, ON, August 9, 2016 – Kathy Murphy, President of Republic, today announced that Joline Matika has joined the organization as Vice-President.  


Matika brings a depth of experience and knowledge to the growing organization, most recently as Group Account Director at KBS where she oversaw the Unilever, McCain Foods and ACE Bakery business. Prior to KBS she held progressive roles at Capital C and The Hive working to cultivate consumer-centric brands like Dove, Coca-Cola, Jack Daniel’s and Miller Genuine Draft.


“Joline epitomizes the three characteristics we look for in every team member – she’s smart, she’s nice and she’s fun,” says Republic’s president Kathy Murphy. “I’m thrilled to have her join the Leadership Team. She is going to play an important role in helping us create the agency we’ve always wanted to work for; a place where great talent from across marketing disciplines can come together to help our clients advance their purpose and grow their business.”


“Every once in while you meet someone who you instantly connect with, someone who sees the world the same way you do and who shares the desire to do things that do good. Kathy was one of those people,” adds Matika. “I am very excited to join Kathy and the Republic team and look forward to growing the business and helping build on an already successful offering that is really striking a chord with clients.”


In her new role, Matika will oversee client service and the account teams at Republic as well as support the agency’s new business growth.


A Republic Primer

Republic brings talent together from across marketing disciplines for one purpose: to tell the stories of the brands and businesses that are making a difference - in their industries, in their communities and in our world. Republic partners with a roster of catalysts, change-makers and community builders like Muskoka Brewery, Everest Funeral Concierge, Canada Company, Insurance for Children, Canadian Tire, Starbucks, Aramark, SOTI, the Town of Bracebridge, Lawrence Plaza and Fowler Construction. #FreeYourStory.

Check us out online at ‪Republicstory.com

Affordability and Quality of Life in Bracebridge are Major Attractors for Business

Bracebridge, ON, July 6, 2017 --- The Town of Bracebridge today launched THE BRIDGE to More – an investment attraction campaign that intends to tap into that “Sunday night feeling” people have when they are forced to return to the city after a weekend in Muskoka. The campaign invites business owners and potential business owners to “See your future from THE BRIDGE” and consider the benefits of relocating full-time to Bracebridge in the heart of Muskoka.    

 

“We are a unique community for anyone wanting to start or grow a business, and we want to show off our tremendous opportunities,” said Mayor Graydon Smith. “Beyond the amazing Muskoka lifestyle, Bracebridge has a variety of attributes critical for business success including supports for local businesses, location on a major transportation route, close proximity to international airports and the fastest Internet in Canada. So doing business from here is easy. Top that off with a hospital, a college and state-of-the art recreational facilities - amenities that many Ontario towns simply don't have – and in our opinion you have one of the best places to live and work. If you’re looking for more out of business and life, you’ll love the view from THE BRIDGE.”

 

THE BRIDGE to More campaign includes an online hub, TheBridgeToMore.ca, which showcases a series of videos where individuals who have successfully launched or re-located businesses in Bracebridge share their stories, and highlight the benefits of living and working in a place that offers more. The videos are also featured across Facebook and Twitter to help attract those looking to ditch the daily grind of urban living.

 

Daniel Collins, President and Founder of Brew Culture, a distributor of hops to breweries across Canada, who moved to Bracebridge from Vancouver, said the town offered what he needed to grow his business and live a great life outside the city. “Bracebridge stole our hearts pretty quickly,” he said. “To be able to essentially trade our condo for a five-bedroom house was a ‘no-brainer’ for us. When we lived in the city, all we did was work so that we could go north. Now we live north!” added Collins.

 

A recent survey of self-employed or potential business owners in Ontario found that four in ten urban business owners or potential business owners would consider moving to another community for an outstanding quality of life. Additionally, 63 per cent responded that they are likely to re-locate to a community that offers benefits such as less congestion, proximity to nature, and the ability to own land. This answer was even higher among Millennials at 68 per cent. A third of all respondents (34 per cent) cited urban congestion as the biggest challenge of city living. (See additional information about the survey in the attached backgrounder)

 

Sixty per cent of all business owners defined a “fulfilling life” as the combination of three things: business success; quality of life; and lifestyle. Of the three, quality of life ranked highest. An affordable cost of living is considered a key component of the quality of life definition and was ranked as the single most important aspect among respondents.

 

THE BRIDGE To More campaign is designed to highlight how Bracebridge - long a popular destination in the centre of one of Canada’s most beautiful regions - brings all of the attributes of a fulfilling life together, creating a place where people want to live as well as make a living.  Bracebridge was recently named one of Canada’s Best Places to Live by MoneySense magazine.  

 

Media Contact:

Laurie Weir – Republic
laurie@republicstory.com
(416) 735-6919

Randy Mattice – Manager of Economic Development, Town of Bracebridge
RMattice@bracebridge.ca
(705) 645-6319 Ext. 282

                                   

 

About the Town of Bracebridge
Named one of Best Places to Live in Canada 2016 by MoneySense magazine, the Town of Bracebridge in the heart of Muskoka is an economic and technology centre as well as the site of the regional government. Situated on the Muskoka River and Lake Muskoka, Bracebridge is a popular destination known for its natural beauty and year-round recreational activities. The combination of economic opportunities, facilities, services, proximity to a major transportation corridor and highly desirable lifestyle is making Bracebridge a place where people want to live as well as make a living. See your future from THE BRIDGE at TheBridgeToMore.ca or @townbracebridge #TheBridgeToMore

 

Research Backgrounder

Results from an Omnibus telephone survey among randomly-selected Ontario residents, aged 18 years of age and older, from May 24-30, 2017. Respondents identified themselves as self-employed or potential business owners.

Defining a Fulfilling Life

  • 37% of those surveyed think “quality of life” is most important when defining a fulfilling life; the majority (60%) said “all of the above” (business success, quality of life, and lifestyle needs).

Challenges of Living in an Urban Centre

  • The largest number of respondents, 1/3 (34%) said ‘urban congestion’ was the biggest challenge of living in an urban centre
    • 16% said ‘lack of green space and constant city noise’ and ‘lack of community-feeling’ were cited as other challenges

Quality of Life

  • When presented with a list of options for what makes a quality life – ‘an affordable cost of living’ ranked highest (48%) as the single most important consideration, followed by ‘flexibility to work when and where I want’ (15%), and ‘close proximity to nature or green space’ (13%).
  • Respondents said the second most important factor in determining quality of life include: ‘close proximity to nature or green space’ (19%).

Relocation Consideration

  • Two-thirds of respondents (63%) are very or somewhat likely to relocate somewhere that is in close proximity to nature, gives you the ability to own land, has award-winning multi-sport recreation facilities, delivers on a good quality of life and eliminates traffic congestion.
    • 68% of Millennials (ages 18-34) are very or somewhat likely to relocate
  • Of those who currently live and work in an urban centre, 39% would consider moving to another community
    • Of these, 40% are Millennials and 41% are aged 35-54

 

 *About the Survey

Innovative Research Group was commissioned to conduct a telephone phone survey among 600 randomly-selected Ontario residents, aged 18 years of age and older, from May 24-30, 2017. One respondent per household was eligible. The sample has been weighted by age, gender and region using the 2011 Census, to reflect actual demographic composition of the population. The margin of error is +/-4.0%. Among the people surveyed, 212 identified themselves as self-employed or potential business owners. The margin of error on this population of n=212 respondents is +/- 6.7%. When we examine only Millennials (aged 18-34) surveyed, the sample size is n=87 and the margin of error on this population is +/ 10.5%.

 

 

 

New Research Shows Canadians Want Online Product Reviews Given by Real Peopl

Canadian Tire’s Tested for Life in Canada delivers real people product reviews Canadians can trust

 

TORONTO, ON, July 4, 2017 --- A recent survey commissioned by Canadian Tire shows that online ratings and reviews influence 80 per cent of Canadians’ purchasing decisions, and 80 per cent are looking for truthful product reviews written by real people. When they come from real people, they are perceived to be more truthful; in fact, nearly 70 per cent of respondents feel trust and joy and express confidence and belief in such reviews.

This research supports the significant investment Canadian Tire is making in Tested for Life in Canada. The program offers customers credible ways to find quality products that have been tested and reviewed for the jobs and joys of life in Canada by real Canadians – who know first-hand what it takes to live life in Canada - earning customer trust and confidence.

Today, the company is announcing it will increase the number of products tested by real people through Tested for Life in Canada to 7,000 by the end of 2017.

The survey*, conducted by Innovative Research Group and Heartbeat Analytics in late April, 2017, also shows that Canadians want to trust the product reviews they read online (81 per cent of respondents), and a large majority (78 per cent) wish Canadian retailers would be more proactive in ensuring that product reviews, ratings, and testimonials about their products are authentic and truthful.

“Tested for Life in Canada is our commitment to delivering quality products that empower Canadians to shop with confidence,” says Susan O’Brien, Senior Vice-President, Marketing and Corporate Affairs for Canadian Tire. “In this age of increasing consumer skepticism and fake news, this program brings authentic product reviews written by real people to help them make their purchase decisions. We value our customers’ trust and are working every day to earn it.”

Tested for Life in Canada features the country’s largest consumer tester group; a panel of 15,000 Canadians coast-to-coast, who test products in real life situations. They evaluate products on criteria like ease-of-use, functionality and durability and assign a star rating out of five. A product is awarded a Tested for Life in Canada badge when it is assigned four stars or above by at least eight testers. Customers can find the badge on products at www.canadiantire.ca as well as in-store. Testers’ feedback is also shared with Canadian Tire’s product buyers and developers so they can improve or enhance features and offerings.

“We have a rigorous process for vetting our testers to ensure we’re selecting the right people who are an appropriate fit for the products they test,” adds O’Brien. “While many people want to become testers, only carefully vetted testers are selected.”

To date, Canadian Tire testers have tested more than 2,100 products. 1,700 have received badges and there are 590 video testimonials from real Canadians at www.canadiantire.ca.

Other survey findings include:

  • 83 percent of respondents said they are more likely to trust a retailer if their product reviews were verified to be authentic and truthful and written by real people. This response is highest among 30- 34 year olds.
  • 96 percent of Ontarians indicate online product reviews, ratings and testimonials influence their purchasing decisions – the highest among all provinces.
  • Online product reviews, ratings and testimonials have a higher influence on purchasing decisions for respondents aged 30 to 34 than their older cohorts.

  • Women aged 30 to 34 are most likely to indicate that online product reviews have a lot of influence on their purchasing decisions.

  • Respondents aged 45 to 49 showed the greatest desire for retailers to be more proactive in verifying that product reviews online are accurate and truthful.

  • Nearly seven in 10 (68 per cent) of respondents said when they read a product review, rating, or testimonial that they believe to be dishonest or biased, it lowers their trust in the retailer, especially among Atlantic Canadians.

About Canadian Tire Corporation
Canadian Tire Corporation, Limited, is a family of businesses that includes a retail segment, a financial services division and CT REIT. Our retail business is led by Canadian Tire, which was founded in 1922 and provides Canadians with products for life in Canada across its Living, Playing, Fixing, Automotive and Seasonal categories. PartSource and Gas+ are key parts of the Canadian Tire network. The retail segment also includes Mark's, a leading source for casual and industrial wear, and FGL Sports (Sport Chek, Hockey Experts, Sports Experts, National Sports, Intersport, Pro Hockey Life and Atmosphere), which offers the best active wear brands. The nearly 1,700 retail and gasoline outlets are supported and strengthened by our Financial Services division and the tens of thousands of people employed across the Company.

About the Survey*
Innovative Research Group was commissioned to conduct an online survey of 2,340 Canadians, aged 30-49 years old, to help measure trust in online reviews and their sources from April 24 to April 27, 2017. The results were weighted to n=2,188 based on age/gender and region. Heartbeat AI conducted text analysis on answers to open-ended questions to assess sentiment.


For more information, please contact:
Alycia Walker
Republic
alycia@republicstory.com
O: (416) 537-4444 x. 1008
M: (416) 565-9183

Teams Moiseeva and Epping Score Everest Curling Challenge Spots

Curling Fans around the world vote for Final Eight of 32 World Class Curlers Competing for $200,000 Prize
Everest Curling Challenge to air on TSN and stream live on

ESPN3 August 25 - 27


TORONTO, June 23, 2017 --- Following three weeks of intense voting by curling fans from Canada, the US, across Europe and even Brazil, Everest Funeral Concierge, title sponsor of the Everest Curling Challenge, today announced Teams Moiseeva and Epping will be participating in the first-ever Everest Curling Challenge.

Taking place in Fredericton, NB from August 25 – 27, 2017, the Everest Curling Challenge will feature the world’s top curlers facing off in a unique, mixed format competition for the chance to win $200,000, the largest single prize in the sport. It will air on TSN and stream live on ESPN3.

“We’re thrilled with the passion and enthusiasm curling fans from around the world showed in voting for the teams they want to see play at the Everest Curling Challenge. There were days when the votes were very tight. I know the curlers themselves were paying close attention to the tallies,” says Mark Duffey, CEO and President at Everest Funeral Concierge. “Combine this enthusiasm with the speed with which the event sold out and there is a lot to look forward to this August. Fans are going to want to catch all the action on TSN and ESPN3.”

Over 167,000 votes were cast through the duration of the contest which began June 1. Voting closed at 11:59 PM EDT on Thursday, June 22. Votes were then verified through a rigorous analysis and Teams Moiseeva and Epping received the most (62,682 and 24,562, respectively). A significant number of votes came from outside of Canada, and curling enthusiasts could vote daily for their favourite team by going to www.EverestCurlingChallenge.com.

The final eight players include:

Team Epping:
John Epping, Skip
Mat Camm, Third
Patrick Janssen, Second
Tim March, Lead

Team Moiseeva:
Victoria Moiseeva, Skip
Uliana Vasileva, Third
Galina Arsenkina, Second
Julia Guzieva, Lead

 

Previously confirmed players include:

  • Team Gushue (Brad Gushue, Brett Gallant, Mark Nichols, Geoff Walker) – 2017 World Champions

  • Team Homan (Rachel Homan, Emma Miskew, Joanne Courtney, Lisa Weagle) – 2017 World Champions

  • Team Koe (Kevin Koe, Marc Kennedy, Brent Laing, Ben Hebert) – 2016 Brier Champions

  • Team Carey (Chelsea Carey, Cathy Overton-Clapham, Jocelyn Peterman, Laine Peters) – 2016 Scotties Champions

  • Team Jones (Jennifer Jones, Kaitlyn Lawes, Jill Officer, Dawn McEwen) – Current Olympic Champions

  • Team Jacobs (Brad Jacobs, Ryan Fry, E.J. Harnden, Ryan Harnden) – Current Olympic Champions

“We’re thrilled that our fans from across the globe took the time to vote for us to be part of the Everest Curling Challenge. It’s going to be a curling event like no other. Our entire team is excited about being a part of the experience and going head-to-head with some of the best curlers out there,” commented John Epping.

“Curling fans are some of the most engaged and devoted sport followers in the world and their enthusiasm and engagement in the player voting proves it. There is a ton of momentum around the Everest Curling Challenge. It is going to be one amazing curling event,” says Randy Ferbey, Founder of Everest Curling Challenge.

Event format and team rosters for the Everest Curling Challenge will be announced in advance of the event. Follow @EverestCurling on Facebook and Twitter and visit www.EverestCurlingChallenge.com for more information. Watch a video here to learn more about Everest.

 

About Everest

Everest is the first nationwide funeral concierge service. An independent consumer advocate, Everest was launched in Canada in 2001 with the goal of creating a continent-wide service to help streamline and simplify the process for grieving families. Its sole purpose is to provide information to consumers when they need to make informed choices about funeral-related issues. Serving as an impartial advocate, Everest is not a funeral home, nor does it sell funeral

goods or services and does not receive commissions from funeral homes or other providers in the funeral industry. Today, Everest services are available to more than 25 million people in Canada and the United States. Visit www.EverestFuneral.com for more information.

 

About TSN

TSN is Canada’s Sports Leader and provides world-class content across its industry-leading platforms including five national television feeds, TSN.ca, TSN GO, and TSN Radio stations across the country. With a broad portfolio of multimedia sports assets, Champions Live Here as TSN delivers more championship events than any broadcaster in the country. The network’s deep and diverse roster of live sports programming includes the Grey Cup, IIHF World Junior Championship, Hockey Canada events, CFL, NFL, NBA, MLS, Toronto Maple Leafs, Ottawa Senators, Montreal Canadiens, Winnipeg Jets, Season of Champions Curling, FIFA World Cup, UEFA Champions League and UEFA Europa League, Premier League, CONCACAF Gold Cup and Champions League, MLB, Golf’s Majors, NASCAR, F1, Grand Slam Tennis, UFC, NCAA March Madness, and Skate Canada and Rugby Canada events. TSN is a division of Bell Media, which is part of BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company.

 

About ESPN3

ESPN3 is ESPN’s live multi-screen sports network, a destination that delivers thousands of exclusive sports events annually. It is accessible on computers, smartphones, tablets and streaming devices through the ESPN app. The network is currently available nationwide at no additional cost to those who receive their high-speed Internet connection or video subscription from an affiliated service provider. It is also available at no cost to U.S. college students and U.S.-based military personnel via computers, smartphones and tablets connected to on-campus educational and on-base military broadband and Wi-Fi networks.

 

Media Contacts
For Everest:
Alycia Walker
Alycia@republicstory.com
O: 416-537-4444 x 1008 M: 416-565-9183

For TSN:
Christy Sullivan
Christy.Sullivan@bellmedia.ca
O: 416-384-3624 M: 416-557-2840

14 Children Who Share Loss of Military Parent To Receive Scholarships

Canada Company Scholarship Fund Alumni Build Special Bonds

OTTAWA, Ontario, June 23, 2017 (GLOBE NEWSWIRE) --- The impact of the Afghanistan conflict extends far beyond the battlefields and military bases, beyond what we see on TV and hear about in the news. It goes into the family rooms, the playgrounds and the schools of our country. That is where the often forgotten children of parents who have made the ultimate sacrifice on behalf of our country go on with their lives.

Canada Company today, announced fourteen of these children will be receiving the support they have long deserved when they are recognized as the 2017 recipients of the Canada Company Scholarship Fund (CCSF). The CCSF was established in 2007 at the height of the Afghanistan conflict. The Fund awards post-secondary education scholarships to children of our Canadian Armed Forces, both Forces and Reserves, who were killed while serving in an active role in a military mission or who died from suicide attributed to military service since 2002.

“I was just graduating from high school when my father was killed, and quickly learned that whether as a young child or a young adult, the impact of losing a parent in the military in such an abrupt way was not only tragic – but very isolating as well,” said CCSF alumni Kirsten Hess Von Kruedener, whose father, Major Paeta Hess-Von Kruedener, was killed in South Lebanon in July of 2006 while serving with the United Nations Truce Supervision Organization. “As CCSF recipients, we immediately become part of a network of friends who have shared this similar experience. We are all bound by sorrow, but we’re strengthened by our community as well, and able to reflect together to honour our loved ones."

Honouring the legacy of their fallen parent, CCSF alumni represent strong, contributing members of their local communities and exemplify the transformational impact of post-secondary education on young lives. This year, the special ceremony will include recognition of several Scholarship Fund alumni from the past decade whose lives have been deeply impacted by the financial relief and the nurturing community of support that the scholarship has fostered amongst its recipients.

“We are firmly committed to supporting these families and helping these children in any way we can,” says Blake Goldring, Founder and Chair of Canada Company. “The impact they feel is both emotional and financial. We recognize the importance of providing them with monetary assistance and the value of a post- secondary education in their futures.”

The 2017 Canada Company Scholarship Fund recipients are:

Katherine Arnold, Pembroke, ON
Kristopher Beerenfenger, Oromocto, NB
Connor Bobbitt, Wolfville, NS
Elizabeth Bobbitt, Wolfville, VS
Jacob Elms, Kingston, ON
Chelsey Hendrickson, Lincoln, NB
Kari Anne Kruse, Fredericton, NB
Maude Mercier, Quebec City, QC
Kiera Mitchell, Edmonton, AB
Kestrel Musselman, Halifax, NS
Charles Parker, Courtice, ON
Sarah Stewart, Miramichi, NB
Elliott Webb, Kingston, ON
Samantha Webb, Montreal, QC

 

Canada Company Scholarship Fund Key Facts -

$400,000 has been awarded since the Fund’s inception There have been 125 scholarships to 42 students
The total amount of the Fund is $3 million

For Canada Company, a registered charity that assists and advocates for those serving or those who have served in the Canadian Armed Forces, “The deeply foundational and emotional support of the scholarship is just as important as the financial support that it offers its recipients,” says Canada Company president, Angela Mondou. “These kids give each other career advice, academic support and they build meaningful relationships with other kids who have faced a similar situation – and that’s something they value greatly."

The Canada Company Scholarship Fund strives to continually evolve to meet the needs of the modern military family – and is now the largest scholarship fund of its kind in the country.

 

About Canada Company

Canada Company is a federally registered charity created in 2006 by Canadian businessman and Honorary Colonel, Blake Goldring M.S.M., LL.D., CFA. Canada Company takes pride in serving our country in many ways, celebrating our Military heroes, and their families, and fostering a mutually beneficial exchange between Canada's remarkable military tested resources and our innovative Canadian business community – helping create a Better Canada.

A trusted Program Builder, Canada Company offers the Military Employment Transition - MET Program; hosts the National Transition Symposium and Strategic Knowledge Exchange; and funds Scholarships for children of military members killed while serving on an active mission with the Canadian Armed Forces. To

 

learn more visit: CanadaCompany.ca.

 

For more information, please contact: Alycia Walker Alycia@republicstory.com (416)537-4444, ext. 1008

New Town of Bracebridge Tourism Campaign Invites You to Visit THE BRIDGE

Visitors to curate personalized experiences to Taste, Create and Live THE BRIDGE

 

June 22, 2017, Bracebridge, ON --- A new tourism campaign, VisitTheBridge.ca was launched today by the Town of Bracebridge as an initiative to attract provincial, national and international travelers to the town located in the heart of the Muskoka.

 

The campaign, developed by Republic, a full-service marketing agency based in Toronto, aims to engage visitors looking to explore cottage country four seasons a year with unique ideas on how they can curate personal experiences in THE BRIDGE.

 

Many travelers, particularly millennials, are in favour of an “a-la-carte” menu of services, amenities and activities when travelling. They enjoy personalizing their travel experiences. Understanding this traveler mindset, VisitTheBridge.ca was created to help visitors plan their experience based on their individual interests. Visitors can take the “What’s Your Visit THE BRIDGE Personality?” interactive quiz for recommendations on the best things to do and see in Bracebridge, offering unique ideas on how to Taste, Create and Live it.

 

“As the “heart of” Muskoka, Bracebridge has a lot to offer visitors,” said Randy Mattice, Manager of Economic Development for the Town of Bracebridge. “The Town’s tourism brand is focused on the arts, great culinary experiences and showcasing the Muskoka lifestyle. Our new tourism portal showcases these tourism pillars and helps visitors to build experiences to Taste, Create and Live THE BRIDGE.” 

 

“People today are looking to personalize their travel experiences, especially millennials. The campaign enables them to understand the experience that best fits their personality and show them what THE BRIDGE can offer,” said Beverley Hammond, CEO at Republic. “Born and raised in Bracebridge the town holds a special place in my heart. I’ve had the fortune to see the town grow into a place where the pillars of Taste, Create and Live come together.”

 

Check out VisitTheBridge.ca today to discover your distinct “Visit THE BRIDGE” personality and to uncover the many experiences available in Bracebridge and Muskoka for your next vacation.

 

Social Media Links

Facebook: http://www.facebook.com/VisitTheBridge
Twitter: @visitthebridge
Instagram: @visitthebridge

 

A Republic Primer

Republic brings talent together from across marketing disciplines for one purpose: to tell the stories of the brands and businesses that are making a difference - in their industries, in their communities and in our world. Republic partners with a roster of catalysts, change-makers and community builders like Muskoka Brewery, Everest Funeral Planning and Concierge Service, Canada Company, StickerYou, Food and Consumer Products Canada, Canadian Tire, Starbucks, Aramark, MEGA CONTRUX, the Town of Bracebridge, Fowler Construction, Weston Brain Institute and Staffy. #FreeYourStory.

 

Twitter: @RepublicVox
Instagram: @republicselfie

 

Media Contact

Alycia Walker – Republic
Alycia@RepublicStory.com
416-537-4444 x1008

Randy Mattice – Manager of Economic Development, Town of Bracebridge
RMattice@bracebridge.ca
(705) 645-6319 Ext. 282

 

World’s 24 Top Curlers Set To Go Head-to-Head in First Ever Everest Curling Challenge, August 25-27

Curling Fans Can Vote for Final Eight Players, Starting Today at EverestCurlingChallenge.com The Everest Curling Challenge will air on TSN and be streamed live on ESPN3 this August


Thursday June 1, 2017. Toronto, ON --- Everest Funeral Concierge, Title Sponsor of the Everest Curling Challenge, today announced 24 of the world’s top curling players will face off in a unique, mixed-format competition at the first ever Everest Curling Challenge, taking place in Fredericton, NB on August 25 – 27, 2017. The inaugural event will be broadcast on TSN and streamed live on ESPN3, and sees the participants compete for the chance to win a prize of $200,000, the largest single prize in the sport.


“We are ecstatic to bring together 32 of the world’s top women’s and men’s curlers to this one- of-a-kind, never-seen-before world-class curling event,” said Mark Duffey, CEO and President at Everest Funeral Concierge. “At Everest, we pride ourselves on being innovators and we believe the future of the sport of curling lies in its ability to evolve in exciting ways that will attract a new generation of players and fans. For the first time, curling fans can even choose who they see play.”


Confirmed participating players include:

  • Team Gushue (Brad Gushue, Brett Gallant, Mark Nichols, Geoff Walker) – 2017 World Champions

  • Team Homan (Rachel Homan, Emma Miskew, Joanne Courtney, Lisa Weagle) – 2017 World Champions

  • Team Koe (Kevin Koe, Marc Kennedy, Brent Laing, Ben Hebert) – 2016 Brier Champions

  • Team Carey (Chelsea Carey, Cathy Overton-Clapham, Jocelyn Peterman, Laine Peters) – 2016 Scotties Champions

  • Team Jones (Jennifer Jones, Kaitlyn Lawes, Jill Officer, Dawn McEwen) – Current Olympic Champions

  • Team Jacobs (Brad Jacobs, Ryan Fry, E.J. Harnden, Ryan Harnden) – Current Olympic Champions


“I’m extremely honoured and excited to have the opportunity to participate in the Everest Curling Challenge. It’s going to be a blast,” said Jennifer Jones, Canadian curler and Olympic gold medalist. “I’ve worked with the Everest brand in various capacities over the last few years and what they are doing to help develop the sport of curling and create excitement for the sport across North America is outstanding! I have no doubt this property will be a catalyst in the growth and development of our sport.”


Randy Ferbey, Founder of Everest Curling Challenge, commented, “North Americans are at the forefront of the growth of this sport, not only locally but on a global scale. This event will showcase the sport of curling like it has never before been played. We have players from across the globe participating in this event that will truly be a unique experience for both players and curling fans across North America.”


Everest also announced that, starting today, curling fans world-wide have the chance to choose the final eight participants by placing their vote at www.everestcurlingchallenge.com. The final players will be selected from a choice of six teams. Fans can vote for their favourite men’s and women’s teams through June 22, 2017. The list of potential participants features the current men’s and women’s European Champions, and the top two ranked teams from the Canadian Team Ranking System (CTRS) following the list above.


Players from the two teams who receive the most votes will join the other confirmed participants as they compete for the $200,000 prize. The final players will be announced on Friday, June 23 at 1 pm EST.


The event format and team rosters for the Everest Curling Challenge will be announced in the coming months. Follow @EverestCurling and visit www.EverestCurlingChallenge.com for more information. Watch a video here to learn more about Everest. Tickets for the Everest Curling Challenge are on sale now at www.EverestCurlingChallenge.com.


About Everest

Everest is the first nationwide funeral concierge service. An independent consumer advocate, Everest was launched in Canada in 2001 with the goal of creating a continent wide service to help streamline and simplify the process for grieving families. Its sole purpose is to provide information to consumers when they need to make informed choices about funeral-related issues. Serving as an impartial advocate, Everest is not a funeral home, nor does it sell funeral goods or services and does not receive commissions from funeral homes or other providers in the funeral industry. Today, Everest services are available to more than 25 million people in Canada and the United States. Visit www.EverestFuneral.com for more information.


About TSN

TSN is Canada’s Sports Leader and #1 specialty network. With a broad portfolio of multimedia sports assets, Champions Live Here as TSN delivers world-class content across its industry- leading platforms including five national television feeds, TSN.ca, TSN GO, and TSN Radio stations across the country. With more championship events than any broadcaster in the country, TSN’s deep and diverse roster of live sports programming includes the Grey Cup, IIHF World Junior Championship, Hockey Canada events, CFL, NFL, NBA, MLS, Toronto Maple Leafs, Ottawa Senators, Winnipeg Jets, Season of Champions Curling, FIFA World Cup, UEFA

Champions League and UEFA Europa League, Premier League, MLB, Golf’s Majors, NASCAR, F1, Grand Slam Tennis, UFC, NCAA March Madness, and Skate Canada and Rugby Canada events. TSN is a division of Bell Media, which is part of BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company.


About ESPN3

ESPN3 is ESPN’s live multi-screen sports network, a destination that delivers thousands of exclusive sports events annually. It is accessible on computers, smartphones, tablets and streaming devices through the ESPN app. The network is currently available nationwide at no additional cost to those who receive their high-speed Internet connection or video subscription from an affiliated service provider. It is also available at no cost to U.S. college students and U.S.-based military personnel via computers, smartphones and tablets connected to on-campus educational and on-base military broadband and Wi-Fi networks.


Media Contacts

For Everest:
Jessica Dell’Aquila
Jessica@republicstory.com
O: 416-537-4444 x 1009 M: 416-624-5807

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Leadership Agency Expands as Global Talent Market Shakeup Equals Opportunity for Industry Growth in Canada

The Leadership Agency brings New Managing Director, Aaron Booth
 

TORONTO, ON. May 30, 2017 --- With a growing client need to source top talent within Canadian companies, The Leadership Agency today announced that Aaron Booth will be joining the firm as Managing Director. Booth comes to the newly-founded boutique recruitment firm with over 15 years of experience driving successful growth strategies for both a Fortune 500 and tech startup.

 

Canada has positioned itself as a leader in key industries such as technology, energy and agriculture. The success of these industries contributes directly to the country’s economic gain and industry leaders need to ensure they have the right top talent in place to grow and sustain for the long term. That is where The Leadership Agency comes into play, by helping companies find the right leaders to support growth, help them scale, and compete on the global stage. 

 

Booth’s mandate will be to help The Leadership Agency clients lead in their sectors by connecting them with the visionary talent they need to take them to the top. His hire was a strategic decision for the firm’s President and Founder Jamie Hoobanoff. “At The Leadership Agency our purpose is to ‘help our clients lead’,” stated Hoobanoff. “We believe that comes from having the right people, in the right decision-making positions, at the right time. Bringing Aaron Booth on board is just an example of us living our purpose of having talented leaders in strategic roles. That's why I am so excited about this addition to the Agency.”

 

Booth spent the past eight years developing and executing a growth strategy for Sales & Customer Success at Firmex, a successful Toronto tech startup. Prior to that, he was Structuring Manager and top Sales Executive with GE Capital. He holds an MBA in Finance from Dalhousie University, graduating with the highest GPA in his class.

 

The timing of this hire is no coincidence as The Leadership Agency knows that big things are happening for Canada. Hoobanoff cites recent developments such as the city of Toronto's $1.5 million grant from Bloomberg Philanthropies to look for solutions from the tech community, the federal government's recent ‘innovation budget’, and the many enterprises in Toronto's MaRS innovation hub competing for global tech talent fleeing anti-immigrant vibes of Brexit and Trump's America as key reasons why "the time is now and Canada is ready and willing to compete for global talent – especially in the red-hot tech sector.”

 

"To capitalize on the opportunities available right now, hiring great leaders is the most important decision any company can make," said Hoobanoff. "The Leadership Agency has done that with the addition of Booth to our team, and now we're more poised than ever to help our clients do the same."

 

About the Leadership Agency
 

"Executive Recruitment" services are widely available, and they have long been a standard way for companies to fill their senior roles. However, most of the standard ways of doing things just won't do anymore. Leaders know this.

The Leadership Agency was founded with one purpose: To help companies lead by helping them hire the best leadership talent they need to take them to the top of their industries.

 

Contact

For more information or to arrange an interview, please contact:

Jamie Hoobanoff
President, Founder
The Leadership Agency
C: 416.897.4873
E: jamie.hoobanoff@leadershipagency.com