Toronto, Ontario - Canada Company has selected Toronto and Calgary based REPUBLIC as its Marketing Communications Agency of Record. This partnership will leverage REPUBLIC’s unbiased approach in an integrated campaign to define Canada Company’s unique position amongst military focused non-profit organizations, as well as communicate its deep connections to both business and military across all media channels and within the Canadian business community.
“At a time when Canadian business can really benefit from military tested discipline and leadership, having a partner like REPUBLIC to help us develop and tell our brand story is very beneficial. We are rapidly growing our network of impressive Canadian businesses and professional associations with thousands of veterans, as they transition to exciting new careers in the civilian workforce,” said Angela Mondou, President of Canada Company. “The REPUBLIC team’s deep admiration for our military and their proven success in defining and telling the stories of some of the country’s most beloved brands makes them the perfect fit for Canada Company,” she added.
REPUBLIC is also supporting Canada Company’s National Transition Symposium, a significant day-long event taking place on October 27th that will bring together 75 Employer Partners with Defence leaders, CEOs, the Canadian Armed Forces, Veterans Affairs and other stakeholders to share knowledge about the highly transferable skills that veterans bring to private and public sector jobs. Canada Company has also recently launched Strategic Knowledge Exchange, a collaborative action forum between leaders of business and the military designed to foster collaboration and build a better Canada.
“We are thrilled and honoured to be the Agency of Record for Canada Company,” said REPUBLIC CEO Beverley Hammond. Adding, “by linking Canadian business with incredibly skilled service men and women this organization is making a real difference both on the Canadian business landscape and for transitioning veterans and their families from coast to coast to coast.”
About Canada Company:
Canada Company is a federally registered charity created in 2006 by Canadian businessman and Honourary Colonel, Blake Goldring M.S.M., LL.D., CFA. With its deep connection to both the military and Canada’s business community, Canada Company connects businesses with military tested resources, and provides a seamless transition into the civilian workforce. Canada Company offers the Military Employment Transition - MET Program; hosts the National Transition Symposium and Strategic Knowledge Exchange; and funds Scholarships for children of soldiers killed while serving on an active mission with the Canadian Armed Forces. To learn more visit: CanadaCompany.ca
A REPUBLIC Primer:
Founded in 2013, REPUBLIC is an independent agency that bridges marketing disciplines to help brands and organizations free their stories of passion and purpose, with passion and purpose. Leveraging unique and innovative planning platforms like its proprietary WarRoom, REPUBLIC helps marketers navigate the new consumer environment and builds campaigns that are not biased to any one marketing channel. In addition to its work on The Gay Sweater Campaign, winner of a Silver in the Pro Bono category at the Canadian Marketing Awards, REPUBLIC's portfolio spans industries including automotive, beauty, beverage alcohol, energy, fashion, insurance, and sports. REPUBLIC proudly supports FAC, an organization that brings together artists, academics and activists to consider feminist issues through art. REPUBLIC. Free Your Story.
For more information:
D: 416.537.4444 x1010