Visitors to curate personalized experiences to Taste, Create and Live THE BRIDGE
June 22, 2017, Bracebridge, ON --- A new tourism campaign, VisitTheBridge.ca was launched today by the Town of Bracebridge as an initiative to attract provincial, national and international travelers to the town located in the heart of the Muskoka.
The campaign, developed by Republic, a full-service marketing agency based in Toronto, aims to engage visitors looking to explore cottage country four seasons a year with unique ideas on how they can curate personal experiences in THE BRIDGE.
Many travelers, particularly millennials, are in favour of an “a-la-carte” menu of services, amenities and activities when travelling. They enjoy personalizing their travel experiences. Understanding this traveler mindset, VisitTheBridge.ca was created to help visitors plan their experience based on their individual interests. Visitors can take the “What’s Your Visit THE BRIDGE Personality?” interactive quiz for recommendations on the best things to do and see in Bracebridge, offering unique ideas on how to Taste, Create and Live it.
“As the “heart of” Muskoka, Bracebridge has a lot to offer visitors,” said Randy Mattice, Manager of Economic Development for the Town of Bracebridge. “The Town’s tourism brand is focused on the arts, great culinary experiences and showcasing the Muskoka lifestyle. Our new tourism portal showcases these tourism pillars and helps visitors to build experiences to Taste, Create and Live THE BRIDGE.”
“People today are looking to personalize their travel experiences, especially millennials. The campaign enables them to understand the experience that best fits their personality and show them what THE BRIDGE can offer,” said Beverley Hammond, CEO at Republic. “Born and raised in Bracebridge the town holds a special place in my heart. I’ve had the fortune to see the town grow into a place where the pillars of Taste, Create and Live come together.”
Check out VisitTheBridge.ca today to discover your distinct “Visit THE BRIDGE” personality and to uncover the many experiences available in Bracebridge and Muskoka for your next vacation.
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A Republic Primer
Republic brings talent together from across marketing disciplines for one purpose: to tell the stories of the brands and businesses that are making a difference - in their industries, in their communities and in our world. Republic partners with a roster of catalysts, change-makers and community builders like Muskoka Brewery, Everest Funeral Planning and Concierge Service, Canada Company, StickerYou, Food and Consumer Products Canada, Canadian Tire, Starbucks, Aramark, MEGA CONTRUX, the Town of Bracebridge, Fowler Construction, Weston Brain Institute and Staffy. #FreeYourStory.
Alycia Walker – Republic
Randy Mattice – Manager of Economic Development, Town of Bracebridge
(705) 645-6319 Ext. 282