M is for Money Chooses Republic to Help Kids Learn Financial Literacy

Canadian entrepreneur engages agency for its unique focus on business results


November 25, 2016, Toronto ON --- On the heels of a special report released by TD Bank’s Chief Economist that suggests financial literacy should begin as early as kindergarten (1) Canadian entrepreneur, author and publisher of the M is for Money series of children’s financial literacy books, Teresa Cascioli, is partnering with Republic to engage corporate Canada in helping families better understand the fundamentals of finance.


There are nine books in this all-Canadian series including The Little Piggybank, The Little Lemonade Stand, The Little Trip to the Bank, The Little Wallet Named Pouch, A Little Loan for Benji, Under the Couch We Found Money, Counting Comes First and Giving is Great. The agency will provide strategic marketing and sales services to expand distribution of the book series and secure sponsorships.


“I am excited to work with Republic as we continue to spread the important message that financial literacy is a fundamental life skill as important as reading and writing,” Cascioli said. Adding, “I have first-hand experience with the strategic thinking of the Republic senior leadership and this, combined with the agency’s focus on business results makes Republic the perfect partner to expand the distribution of M is for Money books.


“We believe the Canadian business community has both an opportunity and a responsibility to help Canadian families by teaching our children about financial fundamentals,” said Kathy Murphy, president of Republic. “In a country where half of Canadians are categorized as ‘sub-prime borrowers’ Teresa Cascioli is on a mission to create a better financial future for Canadians, and we are thrilled to be her partner on that mission,” Murphy added.


About M is for Money & Teresa Cascioli

The M is for Money book series teaches children important money concepts in a fun and creative way. The nine books have been awarded the prestigious Parent Tested Parent Approved seal. Most recently M is For Money partnered with CFIB and VuBiz on an e-learning series that focuses on financial literacy and business skills for kids.

Teresa Cascioli is one of Canada’s top business minds.  As the former CEO of Lakeport Brewing she took the company from bankruptcy to a $201 million sale to Labatt in just 8 years making it one of Canada’s most successful income trust public offerings. This award winning entrepreneur was named one of the Women’s Executive Network Top 100 Canada’s Most Powerful Women. She was awarded Entrepreneur of the Year by Canada’s Venture Capital & Private Equity Association as well as by Ernst & Young in their Turnaround Category. She was inducted in the Sales Hall of Fame by the Canadian Professional Sales Association. 


A Republic Primer

Republic brings talent together from across marketing disciplines for one purpose: to tell the stories of the brands and businesses that are making a difference - in their industries, in their communities and in our world. Republic works with catalysts, change-makers and community builders across industries and channels.  Our strategic offerings include our proprietary WarRoom and Customer Empathy Map. #FreeYourStory.   Twitter: @RepublicVox; Instagram: @republicselfie




For more on this story:

Matthew Teed-Arthur

O: 416-537-4444 ext. 1007

M: 519-994-6139



1.    TD Economics Special Report: Financial Literacy - Millennials Are A Wake-Up Call To Build A Strong Foundation, November 18, 2016


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