Is It Okay To Call This Sweater "Gay"?
The Gay Sweater and the video of its creation were developed by the Canadian Centre for Gender & Sexual Diversity to make people think about what they’re really saying when they call things ‘so gay’. The derogatory use of the word is not only hurtful, but when you think about it, it doesn’t even make sense. People are gay, things are not. We were tasked with generating awareness for the medium and the message. The sweater made its debut at Toronto Fashion Week (TFW) and blew up with influencers and media across North America and beyond. You may recognize the sweater from seeing it win at the 2016 Marketing Awards. #TheGaySweater