June 15, 2018

Republic partners with Canada’s leader in financial planning for children


We are very excited to be working with a FinTech company that is helping to redefine and offer more choices for parents wanting to invest for their children. Republic and Insurance For Children are helping parents prepare for their children’s futures with a brand building, integrated marketing-communications campaign starting this summer. From developing and defining their brand strategy grounded in purpose, to bringing it to life in a PESO (paid-earned-shared and owned) model, Republic is helping Canada’s leader in financial planning for children build off of the foundation they already created. Republic won the Insurance for Children business in a competitive RFP conducted earlier this year.

Stay tuned as we unveil the engaging stories and content for this campaign including digital videos, earned thought leadership placements and social media creative. To learn more about Insurance For Children, visit www.insuranceforchildren.ca.