September 6, 2018

Republic + Neal Brothers = So Good Together

This summer, Republic partnered with Neal Brothers to celebrate the brand’s new look and the company’s 30th anniversary. Being “So Good Together”, Republic was able to craft a plan to authentically tell the Neal Brothers story. Delivering across multiple channels through compelling content and experiences, these newsworthy stories inspire goodness and bring the brand to life.

We believe that we are in an Audience Democracy. The power to choose when, where and how consumers interact with brands is in their hands. We also believe that what you stand for is just as important as what you sell. So, leading with empathy first, we leveraged the Neal Brothers’ values about goodness and what they stand for to create their first ever campaign: 30 Acts of Goodness.

For the Neal Brothers, “goodness” means having fun, getting involved and delighting their customers, employees and retail partners in ways they wouldn’t expect. To celebrate 30 years of putting goodness in a bag, the Neal Brothers will travel across the country to bring 30 Acts of Goodness to Canadians. This includes food bank donations, guerilla sampling where you would least expect it (cue: traffic jam in downtown Toronto) and heartfelt “thank-yous” to those who have contributed to their success over the years.

From brand-focused stop motion videos to stunning lifestyle stills that speak to the family-focused professional, Republic created a collection of thumb-stopping content to drive awareness and engagement on social.

Republic is also managing the Neal Brothers’ social channels (Instagram, Facebook and Twitter) to drive engagement with compelling content, amplified through paid media.

As a separate Act of Goodness, Republic congratulated the Neal Brothers on their success in a popular trade publication, Grocery Business Magazine!

We’re so thrilled to be working with the Neal Brothers and are truly grateful for their partnership.

Be sure to follow Neal Brothers on Instagram to get close to the action as #30ActsOfGoodness are well underway!

 

#FreeYourStory