Summer Fresh Frees Their Masterbrand Story
This fall, we launched the first ever masterbrand campaign for Summer Fresh.
At Republic, everything we do is driven by Citizen Empathy. And for Summer Fresh, that meant getting to know their best customer. We started with empathy mapping and reflecting her customer journey. We learned that she shared the same values as Summer Fresh, and yet, she didn’t know who Summer Fresh was.
The resulting campaign brings to life the Summer Fresh story, rooted in over 27 years of making quality, fresh food that consumers can trust. One grounded in deep beliefs and strong values and led by their founder, Susan Nicowszki and her passionate team, who are simply obsessed with their craft.
We created stop-motion videos highlighting beauty shots of their feature product ingredients and paired that with quirky quotes from Susan. The quotes give the consumer a window into how Summer Fresh operates and how obsessed Susan truly is with her business and her products. The videos will be served to our target in social and those who show interest will be re-targeted with APPYs creative for recipe inspiration.
We’re so proud to work with Summer Fresh on this first phase of their masterbrand campaign. Look for Summer Fresh products in your local grocery store and click here to follow them on Instagram!