May 3, 2019

ZEITLINES | 05.03.2019

This upcoming Sunday, Republic is participating in the Kids Help Phone Walk So Kids Can Talk to support youth mental health in Canada.

Not only do the youth of Canada have a special place in our hearts through ZED, but our Republic team has many stories to share on the importance of speaking up about mental health, both as a youth and as adults, and knowing who is in your corner when you need them.

If you’re able, please support our team by donating here.

Joining this week’s Zeitlines on her second week on the Republic team is Dayna Goldhar, Digital Marketing & Growth Coordinator, who has curated a walking playlist for us to enjoy on Sunday, and for our readers to jam to any day of the week.

After that, ZED Marketing & Network Manager, Michelle Nguyen, talks about the power of social media to connect youth with one of history’s most catastrophic events . While controversial in its delivery, this story being told coincides with World Press Freedom Day, where, as David Walmsley of the Globe & Mail says, “It hurts us all when journalists are not free”. In this digital age, defending the right to tell stories is of utmost importance.

Playlist: Walk It Out
Dayna Goldhar, Digital Marketing & Growth Coordinator

Telling the Instagram Story of the Holocaust
Michelle Nguyen, Manager of Social and Client Success

While millennials learned about the history of the Holocaust through history textbooks and the written diary of Anne Frank, Generation Z was in need of a different medium. A new Instagram page has been sharing the real-life account of 13-year-old Eva Heyman from her experience in the Holocaust in 1944. This Gen Z-oriented Instagram Story is educating a younger, tech-savvy generation about the historical event in time for Israel’s Holocaust Remembrance Day.

The project was created by Leo Burnett Israel , and produced by Israeli billionaire Mati Kochavi and his daughter, Maya, to raise awareness about the Holocaust for a generation of youth notoriously known for short attention spans and a need for tech integration in their daily lives. @eva.stories  is the perfect showcase how Generation Z doesn’t operate like any generation before it—it’s reinventing itself and forcing brands and media to follow suit.

People are saying that it’s controversial, but I think it’s innovative— what better way to tell a story about an unbelievable experience but through an everyday, relatable medium? After all, new studies have shown that even here in Canada, 1 in 5 youths aren’t sure what happened in the Holocaust.

I spent all last night watching this beautifully produced, incredible story of Eva on @eva.stories, stomach in knots knowing what comes next. You live through her experience as a regular girl and her cute boy toy, her sweet grandparents and her loving best friends, and it’s just that much more heartbreaking when it unfolds the way we know history told us. @eva.stories has provided valuable thought-starters and recounts one of the many real-life stories of the six million Jewish people who died in the Holocaust.

While the statistic of 1 in 5 Canadian youths not knowing the historical details of the Holocaust is absolutely terrifying to think about, it’s worth noting that this could change the tide. Maybe Canadian youths aren’t reading about the Holocaust anymore—maybe they’re watching it instead.

If you have any comments, or would like to be a guest contributor to Zeitlines, reach out to Fiona at fiona@republicstory.com.

#FreeYourStory