January 4, 2019

ZEITLINES | 01.04.19


It’s January so “out with the old and in with new,” right? Well, not so fast argues Client Success Director Julie Wierzbicki, who reminds us this week we are living in the age of the redux. Indeed, everything old may be new again – except when somebody marries a hologram. That's just new. Welcome to Zeitlines 2019.

Everything Old is New Again

Julie Wierzbicki, Director of Client Success

I got to thinking about reduxes recently when I saw that Marc Jacobs was re-releasing his original 1993 collection from Perry Ellis (a collection which both got him fired and launched him into superstardom). Fashion and pop culture is an ever-revolving door of repeats: Vuarnet launched a flagship store in New York this year, Kim Kardashian apparently had an obsession with bike shorts (no one is here to say all reduxes are great), and Andy Warhol remains highly relevant still today as our obsession with fame and celebrity only continues to grow.

In short, history has a way of repeating itself and inspiration is often drawn from the past. The overall climate right now feels like a verifiable quilt of bygone eras. It seems like everywhere we look, everything old is new again.

We can’t talk about change without first addressing the biggest event affecting Canadians – the end of cannabis prohibition. It’s been a clumsy transformation rife with stumbles and poor planning, but it is an exciting (and long overdue) change. The challenges we’re facing look similar to the end of alcohol prohibition, so we should be looking at the past to determine how to address these: how we approach challenges with distribution; the black market and understanding it will still exist at least until access is relaxed; and the importance of education, health, and harm reduction, to name a few. But we’re taking the first step towards forward momentum to a more liberal and economically bright future and it’s so exciting to be a part of it. 

Conversely, and perhaps as a direct reaction to some recent forward steps, the political arena has been a real hotbed of “blasts from the past” and this redux is more akin to bike shorts than a Vuarnet hoodie (IMO). Partisanship is back with a vengeance, apparently, with the right and left seemingly further apart than ever and in some ways the right looking staunchly planted in the past. Nixonesque #Russiagate and the legal troubles drummed up from Trump’s affairs (a la Kennedy and Clinton) is a veritable collage of presidential foibles from days gone by. Perhaps it’s apropos that “Dumpster Fire” was added to the Webster’s dictionary this year.  While this may be less relevant in Canada, Doug Ford’s “retro” sex-ed curriculum (for one) does come to mind. Maybe he drew inspiration from Marc Jacobs’ 90s redux as well?

The question is, will the positive and progressive change we’ve witnessed like greater understanding and acceptance of the LGBTQ2+ community and the #metoo movement revert back to earlier attitudes?

Let’s hope not and let’s take the advent of accountability as a positive sign that this isn't the case. Today, people are being held responsible for their actions which is so refreshing and long overdue. Weinstein, Spacey, Norman Hardie, Cosby (to name a shameful few) have finally had their successes eclipsed by their past actions.  These particular “blasts from the past” are awful but maybe skeletons from the back of the closet need to be released into the daylight before healing and real change can begin.

As we start the new year it’s a good time to remember that there’s always room to improve upon the past. We should all take a moment to draw upon our own learnings and use these to continue to shape the people we are and will be, regardless if you believe in resolutions or not.

It feels like we’re on the cusp of real, big changes on a global level politically, technologically, and socially. We don’t know what the future holds but it will be fascinating to see how what’s old becomes new again. In this era of the redux let’s ensure we’re doing our part to help make the future so bright we have to break out the Vuarnets.

New year – Kinda new me.  

Man Marries a Hologram – You Can’t Make This S!#t Up!

Beverley Hammond, CEO

A 35 year-old Japanese man has married a singing hologram named Hatsune Miku – the animated persona of a 16-year-old pop star with long, aqua-coloured hair. The bride is famous, apparently.

Based in a voice-synthesizing program developed by Crypton Future Media and a voice modelled from Japanese voice actress Saki Fujita she has performed at concerts as an animated projection and has legions of adoring fans worldwide.

The groom found his true love online and their affair culminated in an $18,000 double ring wedding ceremony.  He placed the ring on the finger of a stuffed toy in Hatsune Miku’s likeness. ‘Nuf said.


What sorts of things have you seen come back in redux style? How do you feel about people marrying animations? Send us an email at zeitlines@republicstory.com!