November 9, 2018

ZEITLINES | 11.09.18


It’s Daylight Saving Time but avoid that urge to hit the snooze button this week and check out how VP Joline Matika’s meta-talent helps her in her career.  Then spend some time contemplating the lunacy of switching clocks back and forth.

How are you talented?


Marty Neumeir wrote a book called Metaskills that explores the 5 skills we need to succeed. He also developed a self-assessment tool called the Metaskills Quiz that defines which of the 5 Metaskills you rely on most. It weighs your strengths against your other strengths to show your go-to talents, the ones you rely on most. It also shows patterns in terms of which skills become stronger when they work together.

No surprise, my most prominent talent is feeling. A Pisces, through and through, I am empathetic, intuitive and a total sap. I cry during commercials (especially during the Olympics), I love sports dramas (cue “Remember the Titans”) and I literally crumble if I see a human or animal suffering. My husband likes to poke fun at my bleeding heart.

But how is this a talent? And how does it impact my leadership style? How has it shaped my career? As for my clients, I try to listen to them, like really listen. About everything they’re feeling, and not just work. I show them that we’ve been listening through the work that we do for them. When it comes to consumers, I try to become them. Feel what they feel and then translate that feeling into inspiration for my strategy and creative teams. And as for my team, I constantly ask them how they’re feeling and if there’s anything I can do to make them feel better.

The cool thing about this quiz is that is gives you a handprint so that you can see your total make-up. And then you can determine if you want to strengthen the skills that will make you the most successful in the line of work that you choose. So yes, I’m predominantly a feeler and that is a good thing for my line of work. But what about the other skills? I would love to up my score in the Making department. Maybe I’ll write a sports drama! 😉

We've gotten tons of different results from the Metaskills test. Take the quiz in the hyperlink above and email us at to share!

A Wake-Up Call

Sleep deprived this week much?

Mmmhmm…of course you are. Because last Sunday we all had to “fall back.” This means we essentially get up an hour earlier in what feels like the middle of the night and come home in the dark from work. And we probably made the best of it. Around 1am on Saturday night most of us said “but really TONIGHT it’s only midnight…" And since the first morning after the “Fall Back” is a Sunday we all vowed to sleep in that extra hour, anyway. All good right?! Then Monday came…

By March we are ready to “spring forward” - when we turn our clocks ahead, and lose an hour’s sleep.

Apparently, we’ve been “falling back and springing forward” for about 100 years now. All of this is officially known as “Daylight Saving Time.” It is called Daylight Saving Time based on the notion that moving the clocks back helps to, well, “save daylight” (i.e. save energy).

And it is a stupid idea. There. I’ve said it. But I didn’t say it first. Or at least I didn't publish the sentiment first. More and more research and mainstream commentary is picking up on the lunacy of the idea on all kinds of levels.

Primarily because we don't save energy. Maybe we did 100 years ago but in 2018 we don't go to bed when it gets dark.  There is some evidence that it actually increases energy consumption – we keep the lights on longer, we use more air conditioning and watch more Netflix. We don't do as much on our way home from work in the dark too, which has an economic impact.

Logically, in the spring, when we set the clocks right again, it should all balance out. Sadly, apart from being a questionable assertion, it’s also not the whole story.

Because. Sleep deprivation.

Sleep deprivation wreaks all kinds of havoc in our lives that we don’t even realize. According to researchers at Cornell, “Even mild changes to sleep patterns can affect human capital in significant ways” and the health ramifications are worse.  According to Ben Steverman in Bloomberg last year "Car accidentsstrokes, and heart attacks spike in the days after the March time change."

So all in all…more energy consumption, negative economic impacts, lower productivity and increased health risks.

In North America, Arizona, Hawaii and Saskatchewan are the only three jurisdictions that don't participate in Daylight Saving Time. I’d say it’s time for other governments to eliminate these perverse seasonal transitions.

Wake up!